In our previous blog post, we outlined some of the top ways that your business can benefit from maintaining an active LinkedIn profile, as well as different ways you can monitor and improve on your company’s success in LinkedIn.

One of the most important things for your LinkedIn account is to keep your followers engaged with your company by posting regular updates. Oftentimes, keeping your updates current can seem like a daunting task, so we’ve put together some ideas for what types of materials work well for LinkedIn posts.

Ideas for things you can post to your company page
Companies get lots of questions from customers. Whatever those questions are, use them for LinkedIn updates. Take the question and turn it into a company update. Talk about pros and cons of topics. When it’s based on questions you are already getting, it’s likely that other customers will be interested.

Share information your followers care about. Make good use of questions in status updates. This says that you welcome feedback. Use polls. Ask questions and get feedback from your audience on what’s most interesting to them.

Give your followers clear directions. If you want your followers to do something, ask them directly…they are more likely to take that direction and will drive results. For example, ask them to sign up for something, download something, etc.

Test best times to post:
• Post on weekdays. Studies suggest that this is the most effective.
• Is your community engaged in the mornings? Test posting at different times of the day and find out.
• 5 posts a day work really well, if you can. Or, try to post once per day at minimum.

Best practices for status updates:
• Use links and images in your status updates
• Make your updates short
• Tell your followers what action to take

Engaging your clients on an ongoing basis can seem like a daunting task at the beginning, but, like everything else, it gets easier the more you do it.